Technical Skills

| Visio | Google Analytics | ServiceTitan | SharpSpring | Zoominfo | Adobe Illustrator | Adobe Photoshop |

Canva | Vimeo | Adobe InDesign | Wordpress |

Professional Experience

Southwest Heating & Cooling, Littleton CO February 2023 - Present

Marketing Coordinator

• Orchestrated and optimized social media campaigns across Facebook, Instagram, and LinkedIn

  platforms; attained a 30% increase in engagement and generated 20% more qualified leads, resulting in

• enhanced brand visibility and customer acquisition.

• Drove SEO success by implementing analytics tracking and presenting Google reports,

  resulting in a 20% increase in website traffic, a 15% boost in keyword rankings, and a 15%

  growth in SEO conversions.

• Engaged in collaborative efforts with leadership to refine marketing plans, achieving a 15% increase in

  brand engagement and a 20% enhancement in messaging effectiveness. Organized regular meetings

  with marketing agency to coordinate SEO planning.

• Applied a comprehensive SEO optimization strategy, improved website performance, resulting in a 30%

  increase in mobile responses and a 25% enhancement in website efficiency on both mobile and desktop.

• Directed the evaluation and response process for customer feedback and online reviews, resulting in a

  23% increase in positive sentiment and reviews; cultivated lasting customer relationships by improving

  overall satisfaction.

• Spearheaded the implementation of advanced analytics to monitor and present Google reports,

  illustrating a substantial 15% surge in impressions via organic SEO and a 30% growth in website page

  sessions over a year.

• Led cross-functional efforts with an external SEO agency to enhance web content, SEO plans, CRO

  optimization, and page redesigns, achieving a 20% increase in conversion rate optimization.

• Fulfilled data-driven SEM initiatives, delivering a 21% surge in link clicks and elevating Google ranking

  from 51 to the top 20; honed targeting, ad position, and ad extensions for better performance.

• Formulated and developed a data-driven email campaign strategy, fueling a 25% growth in website

  traffic and a significant uptick in lead generation, boosting sales pipeline by 30%.

Eurofins VRL Lab, Denver, CO November 2021 - February 2023

Microbiology Department: Laboratory Technician II

• Acquired and maintained a 99% adherence rate to laboratory SOPs, ensuring strict compliance with

  industry standards and protocols.

• Maintained a 90% accuracy rate through precise implementation of aseptic techniques during

  inoculation, fortifying data reliability and underpinning the credibility of research results.

• Optimized pre-analytical processing workflow for microbiology samples, including data entry, receiving,

  tracking, and specimen triage. Completed processing efficiency of 300 samples daily.

• Orchestrated resolution of specimen issues for Eurofins DPT clients, achieving an 86% client satisfaction

  rate; adeptly addressed and resolved diverse specimen challenges to ensure quality and timely results.

Prism Group Marketing, Highlands Ranch, CO May 2020 – December 2020

Internship August 2021 – October 2021

• Refined and designed a digital marketing campaign, crafting 10 content pieces; this strategic initiative led

  to a 20% surge in click-through rates, driving increased engagement and conversions.

• Analyzed customer data and behavior patterns to create detailed audience personas, resulting in a 15%

  improvement in customer engagement metrics.

• Conceptualized, implemented, and monitored 6 data-driven email campaigns, delivering a 12% uptick in

  overall conversion rates by leveraging customer segmentation and behavior analysis with weekly

  reporting.

• Developed, and distributed 5 brand-focused videos on social media platforms to enhance engagement;

  the initiative yielded a notable 25% rise in video interaction and sharing metrics, bolstering brand

  recognition.

• Led the coordination of A/B tests for campaigns, delivering key insights that resulted in a 10%

  optimization in campaign performance and a 30% increase in ROI for social media marketing efforts.

• Created comprehensive analytical reports to assess effectiveness of campaigns success, identifying key trends and performance indicators; resulted in a 10% boost in campaign effectiveness.

• Conducted thorough research to identify key customer segments and preferences, creating segmented

  email lists that led to a 15% increase in open rates.

Education

Bellevue University, Nebraska, Online Program Master of Science, Strategic Marketing, 2023

Omega Nu Lambda National Honor Society Member

Fort Lewis College, Durango, CO Bachelor of Arts, Marketing, December 2020

Certifications

• Google Analytics Certification

• Advanced Google Analytics

• Google Ad Search Certification

• Email Marketing Certification

• Google Analytics for Power Users

• HubSpot Inbound Marketing Certification

• HubSpot SEO Certification

• Social Media Marketing Certification